Perhaps the most interesting point about this anecdote is that it appeals to a modern physicist. It would not have appealed to Newton or to Adam Smith, for they were great experts and advocates of the fragmentary and the specialist approaches. It is by means quite in accord with the outlook of the Chinese sage that Hans Selye works at his “stress” idea of illness. In the l920s he had been baffled at why physicians always seemed to concentrate on the recognition of individual diseases and specific remedies for such isolated causes, while never paying any attention to the “syndrome of just being sick.” Those who are concerned with the program “content” of media and not with the medium proper, appear to be in the position of physicians who ignore the “syndrome of just being sick.” Hans Selye, in tackling a total, inclusive approach to the field of sickness, began what Adolphe Jonas has continued in Irritation and Counter-Irritation ; namely, a quest for the response to